Whole Foods Market brand colors
Retail · 3 colors · Updated September 2026
Color codes
Into the Green
White
Black
About the Whole Foods Market palette
Whole Foods Market is built on a deep, natural green (#00674b), paired with white (#ffffff) and black (#000000), reflecting the grocer's organic and health-focused positioning.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Whole Foods Market.
- Category
- Retail
Color data from brandcolor.dev
Similar palettes
More from Retail
Frequently asked questions
What are the Whole Foods Market brand colors?
Whole Foods Market uses 3 brand colors: Into the Green (#00674B), White (#FFFFFF) and Black (#000000).
What is the main Whole Foods Market color?
The lead color of the Whole Foods Market palette is Into the Green: HEX #00674B, RGB 0, 103, 75.
How do I use the Whole Foods Market colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Whole Foods Market's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.