Alibaba brand colors
Retail · 1 color · Updated September 2026
Color codes
Safety Orange
About the Alibaba palette
Alibaba's primary brand color is hex code #FF6A00, an eye-catching orange known for its energetic and enthusiastic appeal. This color is prominently featured on their website and marketing materials, reflecting their vibrant and dynamic presence in the global e-commerce marketplace.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Alibaba.
- Category
- E-commerce
Color data from brandcolor.dev
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Frequently asked questions
What are the Alibaba brand colors?
Alibaba uses one brand color: Safety Orange (#FF6A00).
What is the main Alibaba color?
The lead color of the Alibaba palette is Safety Orange: HEX #FF6A00, RGB 255, 106, 0.
How do I use the Alibaba colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Alibaba's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.