Amazon brand colors
Retail · 3 colors · Updated January 2025
Color codes
Vitamin C
Arsenic
White
About the Amazon palette
Amazon's brand colors include a striking orange (#FF9900), a subtle dark grayish-blue (#333E48), and a clean white (#FFFFFF). These colors are sourced from the official Amazon brand guidelines, as outlined in their documentation available at the provided source link.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Amazon.
- Category
- E-commerce and Technology
Color data from brandcolor.dev
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Frequently asked questions
What are the Amazon brand colors?
Amazon uses 3 brand colors: Vitamin C (#FF9900), Arsenic (#333E48) and White (#FFFFFF).
What is the main Amazon color?
The lead color of the Amazon palette is Vitamin C: HEX #FF9900, RGB 255, 153, 0.
How do I use the Amazon colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Amazon's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.