Amazon Web Services brand colors
Technology · 3 colors · Updated September 2026
Color codes
Vitamin C
Dark
White
About the Amazon Web Services palette
Amazon Web Services is built around a bold "Squid Ink" navy (#232f3e) paired with its signature "Smile" orange (#ff9900), the same orange used in Amazon's parent-brand arrow, set against white (#ffffff). The pairing appears throughout AWS's console, icon set, and event branding, per its official architecture icon guidelines.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Amazon Web Services.
- Category
- Cloud Computing
Color data from brandcolor.dev
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Frequently asked questions
What are the Amazon Web Services brand colors?
Amazon Web Services uses 3 brand colors: Vitamin C (#FF9900), Dark (#232F3E) and White (#FFFFFF).
What is the main Amazon Web Services color?
The lead color of the Amazon Web Services palette is Vitamin C: HEX #FF9900, RGB 255, 153, 0.
How do I use the Amazon Web Services colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Amazon Web Services's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.