Apple Inc. brand colors
Technology · 1 color · Updated September 2026
Color codes
Black
About the Apple Inc. palette
Apple Inc. uses black (#000000) as the primary color in its logo guidelines. The mark and usage rules are documented in Apple's official logo guidelines.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Apple Inc..
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- Technology
Color data from brandcolor.dev
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Frequently asked questions
What are the Apple Inc. brand colors?
Apple Inc. uses one brand color: Black (#000000).
What is the main Apple Inc. color?
The lead color of the Apple Inc. palette is Black: HEX #000000, RGB 0, 0, 0.
How do I use the Apple Inc. colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Apple Inc.'s published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.