Asana brand colors
Technology · 5 colors · Updated September 2026
Color codes
Sunset Orange
Magenta
Sugar Chic
White Smoke
Knight Rider
About the Asana palette
Asana is a productivity software brand whose palette includes coral (#ff584a), magenta (#fd3ffd), light pink (#ffc9ff), light gray (#f3f3f3), and near-black (#0b0505). Colors are documented in Asana's official brand guidelines.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Asana.
- Category
- Productivity Software
Color data from brandcolor.dev
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Frequently asked questions
What are the Asana brand colors?
Asana uses 5 brand colors: Sunset Orange (#FF584A), Magenta (#FD3FFD), Sugar Chic (#FFC9FF), White Smoke (#F3F3F3) and Knight Rider (#0B0505).
What is the main Asana color?
The lead color of the Asana palette is Sunset Orange: HEX #FF584A, RGB 255, 88, 74.
How do I use the Asana colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Asana's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.