ASUS brand colors
Technology · 1 color · Updated September 2026
Color codes
Blue Chip
About the ASUS palette
ASUS uses the color code #00539B, a deep shade of blue that represents innovation and reliability. The brand's identity, including its color scheme, is well-documented and analyzed in resources such as academic papers, with a notable source being the global branding identity analysis from Academia.edu.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with ASUS.
- Category
- Consumer Electronics
Color data from brandcolor.dev
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Frequently asked questions
What are the ASUS brand colors?
ASUS uses one brand color: Blue Chip (#00539B).
What is the main ASUS color?
The lead color of the ASUS palette is Blue Chip: HEX #00539B, RGB 0, 83, 155.
How do I use the ASUS colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from ASUS's public brand material. For print or legal use, check them against ASUS's own guidelines.