NIVEA brand colors
Fashion and beauty · 2 colors · Updated September 2026
Color codes
Dancing Sea
White
About the NIVEA palette
NIVEA's skincare brand is instantly recognizable by its deep "NIVEA Blue" (#004b93) tin, paired with white (#ffffff), a combination unchanged since the 1920s.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with NIVEA.
- Category
- Cosmetics and Personal Care
Color data from brandcolor.dev
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Frequently asked questions
What are the NIVEA brand colors?
NIVEA uses 2 brand colors: Dancing Sea (#004B93) and White (#FFFFFF).
What is the main NIVEA color?
The lead color of the NIVEA palette is Dancing Sea: HEX #004B93, RGB 0, 75, 147.
How do I use the NIVEA colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from NIVEA's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.