General Motors brand colors
Cars and transport · 1 color · Updated September 2026
Color codes
Wing Commander
About the General Motors palette
The brand General Motors is widely recognized in the automotive industry and uses a distinctive shade of blue (#005DAA) as part of its brand identity. This color is often used in its logo and promotional materials, representing the company's commitment to innovation and excellence.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with General Motors.
- Category
- Automotive
Color data from brandcolor.dev
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Frequently asked questions
What are the General Motors brand colors?
General Motors uses one brand color: Wing Commander (#005DAA).
What is the main General Motors color?
The lead color of the General Motors palette is Wing Commander: HEX #005DAA, RGB 0, 93, 170.
How do I use the General Motors colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from General Motors's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.