Jaguar brand colors
Cars and transport · 3 colors · Updated September 2026
Color codes
Black
White
Silver
About the Jaguar palette
Jaguar's identity has long rested on black (#000000), white (#ffffff), and silver (#bfbfbf), echoing its leaping-cat heritage. In November 2024 the company unveiled a striking new "Exuberant Modernism" direction built around bold new tones it calls Miami Pink and London Blue as it repositions as an all-electric luxury brand, though it has not published official hex values for the new palette.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Jaguar.
- Category
- Automotive
Color data from brandcolor.dev
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Frequently asked questions
What are the Jaguar brand colors?
Jaguar uses 3 brand colors: Black (#000000), White (#FFFFFF) and Silver (#BFBFBF).
What is the main Jaguar color?
The lead color of the Jaguar palette is Black: HEX #000000, RGB 0, 0, 0.
How do I use the Jaguar colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Jaguar's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.