Genesis brand colors
Cars and transport · 3 colors · Updated September 2026
Color codes
Black
White
Kathmandu
About the Genesis palette
Genesis, Hyundai's standalone luxury brand, is built on a minimalist black (#000000) and white (#ffffff) "G-Matrix" wing emblem, with a muted gold-bronze (#b0985e) used as a premium accent across its showrooms and marketing.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Genesis.
- Category
- Automotive
Color data from brandcolor.dev
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Frequently asked questions
What are the Genesis brand colors?
Genesis uses 3 brand colors: Black (#000000), White (#FFFFFF) and Kathmandu (#B0985E).
What is the main Genesis color?
The lead color of the Genesis palette is Black: HEX #000000, RGB 0, 0, 0.
How do I use the Genesis colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Genesis's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.