Swatch brand colors
Fashion and beauty · 3 colors · Updated August 2026
Color codes
Red
White
Black
About the Swatch palette
Swatch's playful watch brand is built on a bold red (#ff0000) wordmark, set against white (#ffffff) and black (#000000), matching the colorful, youthful energy of its Swiss-made plastic watches.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Swatch.
- Category
- Luxury Watches
Color data from brandcolor.dev
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Frequently asked questions
What are the Swatch brand colors?
Swatch uses 3 brand colors: Red (#FF0000), White (#FFFFFF) and Black (#000000).
What is the main Swatch color?
The lead color of the Swatch palette is Red: HEX #FF0000, RGB 255, 0, 0.
How do I use the Swatch colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Swatch's public brand material. For print or legal use, check them against Swatch's own guidelines.