AMP brand colors
Technology · 3 colors · Updated September 2026
Color codes
Haddock’s Sweater
Tropical Turquoise
Too Blue to Be True
About the AMP palette
AMP uses a blue-focused technology palette of #1c79c0, #0dd3ff, and #0389ff.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with AMP.
- Category
- Technology
Color data from brandcolor.dev
Similar palettes
More from Technology
Frequently asked questions
What are the AMP brand colors?
AMP uses 3 brand colors: Haddock’s Sweater (#1C79C0), Tropical Turquoise (#0DD3FF) and Too Blue to Be True (#0389FF).
What is the main AMP color?
The lead color of the AMP palette is Haddock’s Sweater: HEX #1C79C0, RGB 28, 121, 192.
How do I use the AMP colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from AMP's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.