Best Buy brand colors
Retail · 2 colors · Updated September 2026
Color codes
Poseidon
Dorn Yellow
About the Best Buy palette
Best Buy is known for its signature deep blue and bright yellow colors, represented by the hex codes #003B64 and #FFF200 respectively. These vibrant colors reflect a modern and inviting atmosphere and are prominently featured in the brand guidelines available at https://issuu.com/isabelsigaris8/docs/bby_brand_guidelines_8.10.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Best Buy.
- Category
- Retail Electronics
Color data from brandcolor.dev
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Frequently asked questions
What are the Best Buy brand colors?
Best Buy uses 2 brand colors: Poseidon (#003B64) and Dorn Yellow (#FFF200).
What is the main Best Buy color?
The lead color of the Best Buy palette is Poseidon: HEX #003B64, RGB 0, 59, 100.
How do I use the Best Buy colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Best Buy's public brand material. For print or legal use, check them against Best Buy's own guidelines.