AliExpress brand colors
Retail · 3 colors · Updated August 2026
Color codes
Ceremonial Red Ribbon
Jack-O
White
About the AliExpress palette
AliExpress, Alibaba Group's global consumer marketplace, uses a solid red (#e43225) wordmark with an orange-yellow (#f7971d) checkmark accent on white (#ffffff), following its 2024 visual refresh away from the earlier red-to-orange gradient logo.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with AliExpress.
- Category
- E-commerce
Color data from brandcolor.dev
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Frequently asked questions
What are the AliExpress brand colors?
AliExpress uses 3 brand colors: Ceremonial Red Ribbon (#E43225), Jack-O (#F7971D) and White (#FFFFFF).
What is the main AliExpress color?
The lead color of the AliExpress palette is Ceremonial Red Ribbon: HEX #E43225, RGB 228, 50, 37.
How do I use the AliExpress colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from AliExpress's public brand material. For print or legal use, check them against AliExpress's own guidelines.