Alibaba Group brand colors
Retail · 1 color · Updated September 2026
Color codes
Safety Orange
About the Alibaba Group palette
Alibaba Group, an e-commerce and technology company, uses orange (#ff6a00) as its primary brand color.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Alibaba Group.
- Category
- E-commerce, Technology
Color data from brandcolor.dev
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Frequently asked questions
What are the Alibaba Group brand colors?
Alibaba Group uses one brand color: Safety Orange (#FF6A00).
What is the main Alibaba Group color?
The lead color of the Alibaba Group palette is Safety Orange: HEX #FF6A00, RGB 255, 106, 0.
How do I use the Alibaba Group colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Alibaba Group's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.