7-Eleven brand colors
Retail · 4 colors · Updated September 2026
Color codes
Naga Viper Pepper
Forestial
Arancio
White
About the 7-Eleven palette
7-Eleven's convenience-store brand is built on a green (#007a3d) wordmark set within red (#ee2528) and orange (#ff6c0c) stripes on white (#ffffff), one of the most recognized retail marks worldwide.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with 7-Eleven.
- Category
- Retail
Color data from brandcolor.dev
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Frequently asked questions
What are the 7-Eleven brand colors?
7-Eleven uses 4 brand colors: Naga Viper Pepper (#EE2528), Forestial (#007A3D), Arancio (#FF6C0C) and White (#FFFFFF).
What is the main 7-Eleven color?
The lead color of the 7-Eleven palette is Naga Viper Pepper: HEX #EE2528, RGB 238, 37, 40.
How do I use the 7-Eleven colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from 7-Eleven's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.