Aldi brand colors
Retail · 4 colors · Updated September 2026
Color codes
Midnight Melancholia
Tropical Turquoise
Chicken Comb
Marigold
About the Aldi palette
Aldi's discount-grocery brand uses a multicolor palette led by deep blue (#001e5e) and light blue (#1fc4f4), with red (#e11921) and yellow (#fabf11) accents, a scheme it has used consistently since 2017.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Aldi.
- Category
- Retail
Color data from brandcolor.dev
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Frequently asked questions
What are the Aldi brand colors?
Aldi uses 4 brand colors: Midnight Melancholia (#001E5E), Tropical Turquoise (#1FC4F4), Chicken Comb (#E11921) and Marigold (#FABF11).
What is the main Aldi color?
The lead color of the Aldi palette is Midnight Melancholia: HEX #001E5E, RGB 0, 30, 94.
How do I use the Aldi colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Aldi's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.