United Way brand colors
Services and nonprofits · 4 colors · Updated September 2026
Color codes
Blue Chip
Canadian Tuxedo
Salted Caramel Popcorn
Red Coral
About the United Way palette
The brand colors of United Way are a harmonious blend of deep blue (#005191), light blue (#539ED0), vibrant orange (#FFB351), and striking red (#FF443B). These colors are well-documented in the official corporate partner brand standards guide, available at their online domain.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with United Way.
- Category
- Non-profit organization
Color data from brandcolor.dev
Similar palettes
More from Services and nonprofits
Frequently asked questions
What are the United Way brand colors?
United Way uses 4 brand colors: Blue Chip (#005191), Canadian Tuxedo (#539ED0), Salted Caramel Popcorn (#FFB351) and Red Coral (#FF443B).
What is the main United Way color?
The lead color of the United Way palette is Blue Chip: HEX #005191, RGB 0, 81, 145.
How do I use the United Way colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from United Way's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.