World Wildlife Fund brand colors
Services and nonprofits · 3 colors · Updated August 2026
Color codes
Black
White
Kiwi Crush
About the World Wildlife Fund palette
World Wildlife Fund (WWF) is defined by its black-and-white (#000000, #ffffff) panda emblem, one of the most recognized conservation logos, with green (#78be20) used across its wider brand materials.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with World Wildlife Fund.
- Category
- Non-profit Organization
Color data from brandcolor.dev
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Frequently asked questions
What are the World Wildlife Fund brand colors?
World Wildlife Fund uses 3 brand colors: Black (#000000), White (#FFFFFF) and Kiwi Crush (#78BE20).
What is the main World Wildlife Fund color?
The lead color of the World Wildlife Fund palette is Black: HEX #000000, RGB 0, 0, 0.
How do I use the World Wildlife Fund colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from World Wildlife Fund's public brand material. For print or legal use, check them against World Wildlife Fund's own guidelines.