Ars Technica brand colors
Media and entertainment · 2 colors · Updated January 2025
Color codes
Magma
Seaweed
About the Ars Technica palette
Ars Technica is recognized in the technology and media industry for its distinctive brand colors: a vibrant orange (#FF4E00) and a refreshing green (#01CD74). These colors are prominently showcased on their official website, http://arstechnica.com, and detailed further in their branding assets available at https://brandingguide.app/brand/ars-technica/assets.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Ars Technica.
- Category
- Technology and Media
Color data from brandcolor.dev
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Frequently asked questions
What are the Ars Technica brand colors?
Ars Technica uses 2 brand colors: Magma (#FF4E00) and Seaweed (#01CD74).
What is the main Ars Technica color?
The lead color of the Ars Technica palette is Magma: HEX #FF4E00, RGB 255, 78, 0.
How do I use the Ars Technica colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Ars Technica's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.