Associated Press brand colors
Media and entertainment · 1 color · Updated September 2026
Color codes
Pelati
About the Associated Press palette
The Associated Press (AP) is renowned for its signature vibrant crimson red color, represented by the hexadecimal code #FF322E. Known for its reliability and professionalism in delivering news, AP's branding draws attention with this bold hue. The color is consistently featured in their branding materials that are accessible through the AP's official brand assets.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Associated Press.
- Category
- News and Journalism
Color data from brandcolor.dev
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Frequently asked questions
What are the Associated Press brand colors?
Associated Press uses one brand color: Pelati (#FF322E).
What is the main Associated Press color?
The lead color of the Associated Press palette is Pelati: HEX #FF322E, RGB 255, 50, 46.
How do I use the Associated Press colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Associated Press's public brand material. For print or legal use, check them against Associated Press's own guidelines.