KITKAT brand colors
Food and drink · 1 color · Updated January 2025
Color codes
First Blood
About the KITKAT palette
KITKAT is renowned for its distinct red color (#EC2227) often associated with its distinctive packaging and advertising. This iconic hue is widely recognized from its branding and promotional materials.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with KITKAT.
- Category
- Confectionery
Color data from brandcolor.dev
Similar palettes
More from Food and drink
Frequently asked questions
What are the KITKAT brand colors?
KITKAT uses one brand color: First Blood (#EC2227).
What is the main KITKAT color?
The lead color of the KITKAT palette is First Blood: HEX #EC2227, RGB 236, 34, 39.
How do I use the KITKAT colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from KITKAT's public brand material. For print or legal use, check them against KITKAT's own guidelines.