Nutella brand colors
Food and drink · 3 colors · Updated September 2026
Color codes
Burnt Coffee
Communist
White
About the Nutella palette
Nutella's jar is instantly recognizable by its dark chocolate-hazelnut brown (#2b1b0e) and red (#cc0000) label, set against white (#ffffff), a combination unchanged since the spread's 1964 launch.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Nutella.
- Category
- Confectionery
Color data from brandcolor.dev
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Frequently asked questions
What are the Nutella brand colors?
Nutella uses 3 brand colors: Burnt Coffee (#2B1B0E), Communist (#CC0000) and White (#FFFFFF).
What is the main Nutella color?
The lead color of the Nutella palette is Burnt Coffee: HEX #2B1B0E, RGB 43, 27, 14.
How do I use the Nutella colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Nutella's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.