Pepsi brand colors
Food and drink · 4 colors · Updated September 2026
Color codes
Carolina Reaper
Space Exploration
White
Black
About the Pepsi palette
Pepsi is known for its vibrant and iconic color palette consisting of red (#FF1400), blue (#0E0E96), and white (#FFFFFF), often paired with black (#000000). These colors are recognized globally as part of the brand's signature and have been showcased in their logos, advertisements, and product packaging over the years.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Pepsi.
- Category
- Beverages
Color data from brandcolor.dev
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Frequently asked questions
What are the Pepsi brand colors?
Pepsi uses 4 brand colors: Carolina Reaper (#FF1400), Space Exploration (#0E0E96), White (#FFFFFF) and Black (#000000).
What is the main Pepsi color?
The lead color of the Pepsi palette is Carolina Reaper: HEX #FF1400, RGB 255, 20, 0.
How do I use the Pepsi colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Pepsi's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.