Alphabet brand colors
Technology · 1 color · Updated January 2025
Color codes
First Blood
About the Alphabet palette
Alphabet's iconic bright red (#ED1C24) color is a defining characteristic of the brand, commonly associated with its innovative and forward-thinking identity. Known primarily through its digital and media presence, the red hue symbolizes energy, passion, and leadership in cutting-edge technological solutions.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Alphabet.
- Category
- Technology
Color data from brandcolor.dev
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Frequently asked questions
What are the Alphabet brand colors?
Alphabet uses one brand color: First Blood (#ED1C24).
What is the main Alphabet color?
The lead color of the Alphabet palette is First Blood: HEX #ED1C24, RGB 237, 28, 36.
How do I use the Alphabet colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Alphabet's public brand material. For print or legal use, check them against Alphabet's own guidelines.