Mattel brand colors
Games and toys · 3 colors · Updated September 2026
Color codes
Blood Donor
Black
White
About the Mattel palette
Mattel is an American toy and family entertainment company whose corporate identity uses signature red (#ee0024) with black (#000000) and white (#ffffff). Colors are taken from Mattel's corporate brand presence.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Mattel.
- Category
- Toy Manufacturing
Color data from brandcolor.dev
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Frequently asked questions
What are the Mattel brand colors?
Mattel uses 3 brand colors: Blood Donor (#EE0024), Black (#000000) and White (#FFFFFF).
What is the main Mattel color?
The lead color of the Mattel palette is Blood Donor: HEX #EE0024, RGB 238, 0, 36.
How do I use the Mattel colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Mattel's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.