Matchbox brand colors
Games and toys · 3 colors · Updated September 2026
Color codes
Transfusion
White
Black
About the Matchbox palette
Matchbox is a die-cast vehicle brand founded in 1953 and part of Mattel since 1997. Its visual identity centres on a bold torch red (#ea0028) applied to the italic lowercase wordmark, combined with white (#ffffff) and black (#000000) to echo the brand's original red-and-yellow packaging heritage.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Matchbox.
- Category
- Toys and Games
Color data from brandcolor.dev
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Frequently asked questions
What are the Matchbox brand colors?
Matchbox uses 3 brand colors: Transfusion (#EA0028), White (#FFFFFF) and Black (#000000).
What is the main Matchbox color?
The lead color of the Matchbox palette is Transfusion: HEX #EA0028, RGB 234, 0, 40.
How do I use the Matchbox colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Matchbox's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.