Toyota brand colors
Cars and transport · 4 colors · Updated September 2026
Color codes
Silken Ruby
White
Black
Stone Cold
About the Toyota palette
Toyota is an automotive brand whose palette uses red (#eb0a1e), white (#ffffff), black (#000000), and gray (#58595b). Colors are documented in Toyota's brand color guidelines.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Toyota.
- Category
- Automotive
Color data from brandcolor.dev
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Frequently asked questions
What are the Toyota brand colors?
Toyota uses 4 brand colors: Silken Ruby (#EB0A1E), White (#FFFFFF), Black (#000000) and Stone Cold (#58595B).
What is the main Toyota color?
The lead color of the Toyota palette is Silken Ruby: HEX #EB0A1E, RGB 235, 10, 30.
How do I use the Toyota colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Toyota's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.