UPS brand colors
Cars and transport · 3 colors · Updated September 2026
Color codes
Shadow Play
Sunflower Mango
Ruminant’s Paradise
About the UPS palette
The brand UPS is widely recognized by its signature colors: brown (#351C15), widely referred to as "Pullman Brown," and often associated with reliability, yellow (#FFB500) which signifies their vibrant service, and green (#64A70B), reminiscent of their commitment to sustainability. These colors are sourced from the official branding guidelines of UPS available through brandingstyleguides.com.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with UPS.
- Category
- Logistics and Package Delivery
Color data from brandcolor.dev
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Frequently asked questions
What are the UPS brand colors?
UPS uses 3 brand colors: Shadow Play (#351C15), Sunflower Mango (#FFB500) and Ruminant’s Paradise (#64A70B).
What is the main UPS color?
The lead color of the UPS palette is Shadow Play: HEX #351C15, RGB 53, 28, 21.
How do I use the UPS colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from UPS's public brand material. For print or legal use, check them against UPS's own guidelines.