BMW brand colors
Cars and transport · 9 colors · Updated October 2026
Color codes
God of Rain
Blasphemous Blue
Sky Dancer
Nero
White
Wing Commander
Tardis Blue
Ferocious
Disco Ball
About the BMW palette
BMW's published digital palette centers on call-to-action blue (#1c69d4) with related blues (#0653b6, #1f94ff), anthracite (#262626), and white (#ffffff). Official BMW Group Clubs CI materials also document BMW symbol blues (#0066b1, #003d78), M red (#e22718), and grey (#d6d6d6).
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with BMW.
- Category
- Automotive
Color data from brandcolor.dev
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Frequently asked questions
What are the BMW brand colors?
BMW uses 9 brand colors: God of Rain (#1C69D4), Blasphemous Blue (#0653B6), Sky Dancer (#1F94FF), Nero (#262626), White (#FFFFFF), Wing Commander (#0066B1), Tardis Blue (#003D78), Ferocious (#E22718) and Disco Ball (#D6D6D6).
What is the main BMW color?
The lead color of the BMW palette is God of Rain: HEX #1C69D4, RGB 28, 105, 212.
How do I use the BMW colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from BMW's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.