General Mills brand colors
Food and drink · 2 colors · Updated September 2026
Color codes
Cascade Twilight
Silken Ruby
About the General Mills palette
General Mills is a leading global food company known for its colorful brand palette primarily featuring shades like #234291, a deep blue often associated with trust and reliability, and #E32123, a vibrant red that signifies energy and passion. These colors are commonly recognized from the company's official and marketing materials.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with General Mills.
- Category
- Food and Beverage
Color data from brandcolor.dev
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Frequently asked questions
What are the General Mills brand colors?
General Mills uses 2 brand colors: Cascade Twilight (#234291) and Silken Ruby (#E32123).
What is the main General Mills color?
The lead color of the General Mills palette is Cascade Twilight: HEX #234291, RGB 35, 66, 145.
How do I use the General Mills colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from General Mills's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.