Instacart brand colors
Food and drink · 1 color · Updated September 2026
Color codes
Always Greener Grass
About the Instacart palette
Instacart's grocery delivery brand is identified by a vivid green (#0aad0a), featured across its official company branding.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Instacart.
- Category
- Grocery Delivery Service
Color data from brandcolor.dev
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Frequently asked questions
What are the Instacart brand colors?
Instacart uses one brand color: Always Greener Grass (#0AAD0A).
What is the main Instacart color?
The lead color of the Instacart palette is Always Greener Grass: HEX #0AAD0A, RGB 10, 173, 10.
How do I use the Instacart colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Instacart's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.