Jack Daniel's brand colors
Food and drink · 2 colors · Updated September 2026
Color codes
Black
White
About the Jack Daniel's palette
Jack Daniel's Tennessee whiskey is defined by its black (#000000) label with white (#ffffff) lettering, a combination essentially unchanged since the 19th century.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Jack Daniel's.
- Category
- Beverage
Color data from brandcolor.dev
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Frequently asked questions
What are the Jack Daniel's brand colors?
Jack Daniel's uses 2 brand colors: Black (#000000) and White (#FFFFFF).
What is the main Jack Daniel's color?
The lead color of the Jack Daniel's palette is Black: HEX #000000, RGB 0, 0, 0.
How do I use the Jack Daniel's colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Jack Daniel's's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.