WooCommerce brand colors
Retail · 3 colors · Updated September 2026
Color codes
Vivid Violet
Voluptuous Violet
Cotinga Purple
About the WooCommerce palette
WooCommerce's e-commerce brand palette uses violet (#873eff), deep purple (#720eec), and dark purple (#2c045d). Colors are documented in WooCommerce's brand and logo guidelines.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with WooCommerce.
- Category
- E-commerce
Color data from brandcolor.dev
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Frequently asked questions
What are the WooCommerce brand colors?
WooCommerce uses 3 brand colors: Vivid Violet (#873EFF), Voluptuous Violet (#720EEC) and Cotinga Purple (#2C045D).
What is the main WooCommerce color?
The lead color of the WooCommerce palette is Vivid Violet: HEX #873EFF, RGB 135, 62, 255.
How do I use the WooCommerce colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from WooCommerce's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.