Trader Joe's brand colors
Retail · 3 colors · Updated August 2026
Color codes
Communist
Gruyère Cheese
Otterly Brown
About the Trader Joe's palette
Trader Joe's leans on a warm, Hawaiian-shirt-inspired palette of red (#cc0000) and tan (#f5deb3), with brown (#8b4513) accents, giving its grocery brand a relaxed, neighborhood feel.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Trader Joe's.
- Category
- Retail
Color data from brandcolor.dev
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Frequently asked questions
What are the Trader Joe's brand colors?
Trader Joe's uses 3 brand colors: Communist (#CC0000), Gruyère Cheese (#F5DEB3) and Otterly Brown (#8B4513).
What is the main Trader Joe's color?
The lead color of the Trader Joe's palette is Communist: HEX #CC0000, RGB 204, 0, 0.
How do I use the Trader Joe's colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Trader Joe's's public brand material. For print or legal use, check them against Trader Joe's's own guidelines.