Porsche AG brand colors
Cars and transport · 3 colors · Updated September 2026
Color codes
Tartan Red
Ivory Buff
Black
About the Porsche AG palette
Porsche AG is renowned for its luxury sports cars, and its brand colors reflect its high-performance and elegance. The color palette includes a striking red (#B12B28), symbolizing passion and speed; a sophisticated gold (#EBD698), denoting luxury and excellence; and a classic black (#000000), representing prestige and timelessness. These carefully chosen colors are sourced from the official Porsche brand guidelines.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Porsche AG.
- Category
- Automotive
Color data from brandcolor.dev
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Frequently asked questions
What are the Porsche AG brand colors?
Porsche AG uses 3 brand colors: Tartan Red (#B12B28), Ivory Buff (#EBD698) and Black (#000000).
What is the main Porsche AG color?
The lead color of the Porsche AG palette is Tartan Red: HEX #B12B28, RGB 177, 43, 40.
How do I use the Porsche AG colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Porsche AG's public brand material. For print or legal use, check them against Porsche AG's own guidelines.