Rivian brand colors
Cars and transport · 3 colors · Updated September 2026
Color codes
Black
White
Cactus
About the Rivian palette
Rivian, the American electric-truck and SUV maker, keeps its brand minimal with black (#000000) and white (#ffffff), accented by a muted, outdoors-inspired green-gray (#5b6d5b) across its marketing.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Rivian.
- Category
- Automotive
Color data from brandcolor.dev
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Frequently asked questions
What are the Rivian brand colors?
Rivian uses 3 brand colors: Black (#000000), White (#FFFFFF) and Cactus (#5B6D5B).
What is the main Rivian color?
The lead color of the Rivian palette is Black: HEX #000000, RGB 0, 0, 0.
How do I use the Rivian colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Rivian's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.