Tesla brand colors
Cars and transport · 6 colors · Updated September 2026
Color codes
White
Black
Neon Romance
Iron Fist
Tangled Web
Paris Paving
About the Tesla palette
Tesla, known for its innovation in the automotive industry, employs a sleek and modern color palette. The colors, sourced from the Tesla Guidelines, include White (#FFFFFF), Black (#000000), Tesla Red (#E31937), Light Silver (#C9CBCC), Medium Gray (#AEB0B2), and Dark Gray (#717074). These colors reflect the brand's cutting-edge and sophisticated design ethos.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Tesla.
- Category
- Automotive
Color data from brandcolor.dev
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Frequently asked questions
What are the Tesla brand colors?
Tesla uses 6 brand colors: White (#FFFFFF), Black (#000000), Neon Romance (#E31937), Iron Fist (#C9CBCC), Tangled Web (#AEB0B2) and Paris Paving (#717074).
What is the main Tesla color?
The lead color of the Tesla palette is White: HEX #FFFFFF, RGB 255, 255, 255.
How do I use the Tesla colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Tesla's public brand material. For print or legal use, check them against Tesla's own guidelines.