Temu brand colors
Retail · 2 colors · Updated September 2026
Color codes
Butternut Squash
White
About the Temu palette
Temu, PDD Holdings' cross-border marketplace, is identified by a bright orange (#fb7701) logo set against white (#ffffff), part of its high-visibility approach to app and ad branding.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Temu.
- Category
- E-commerce
Color data from brandcolor.dev
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Frequently asked questions
What are the Temu brand colors?
Temu uses 2 brand colors: Butternut Squash (#FB7701) and White (#FFFFFF).
What is the main Temu color?
The lead color of the Temu palette is Butternut Squash: HEX #FB7701, RGB 251, 119, 1.
How do I use the Temu colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Temu's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.