Fisher-Price brand colors
Games and toys · 2 colors · Updated September 2026
Color codes
Tomato
White
About the Fisher-Price palette
Fisher-Price is Mattel's infant, toddler and preschool brand, founded in 1930 and part of Mattel since 1993. Its logo uses a single warm red (#ef4123) on white (#ffffff), a high-energy, playful pairing chosen to appeal to young children and their parents.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Fisher-Price.
- Category
- Toys and Games
Color data from brandcolor.dev
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Frequently asked questions
What are the Fisher-Price brand colors?
Fisher-Price uses 2 brand colors: Tomato (#EF4123) and White (#FFFFFF).
What is the main Fisher-Price color?
The lead color of the Fisher-Price palette is Tomato: HEX #EF4123, RGB 239, 65, 35.
How do I use the Fisher-Price colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Fisher-Price's public brand material. For print or legal use, check them against Fisher-Price's own guidelines.