Hot Wheels brand colors
Games and toys · 4 colors · Updated September 2026
Color codes
King Triton
Lollipop
Banana Drama
Black
About the Hot Wheels palette
Hot Wheels is Mattel's die-cast vehicle brand, introduced in 1968. The flame emblem drawn by Mattel package designer Otto Kuhni pairs fiery red (#d42f41) and yellow (#f1d74d) with the bright blue (#2c84c7) used across packaging and track sets, all anchored by black (#000000).
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Hot Wheels.
- Category
- Toys and Games
Color data from brandcolor.dev
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Frequently asked questions
What are the Hot Wheels brand colors?
Hot Wheels uses 4 brand colors: King Triton (#2C84C7), Lollipop (#D42F41), Banana Drama (#F1D74D) and Black (#000000).
What is the main Hot Wheels color?
The lead color of the Hot Wheels palette is King Triton: HEX #2C84C7, RGB 44, 132, 199.
How do I use the Hot Wheels colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Hot Wheels's public brand material. For print or legal use, check them against Hot Wheels's own guidelines.