Allstate brand colors
Finance · 3 colors · Updated August 2026
Color codes
Smalt
White
Black
About the Allstate palette
Allstate, the American insurer known for its "You're in Good Hands" slogan, uses a deep blue (#0033a0) logomark on white (#ffffff), with black (#000000) in its wordmark.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Allstate.
- Category
- Insurance
Color data from brandcolor.dev
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Frequently asked questions
What are the Allstate brand colors?
Allstate uses 3 brand colors: Smalt (#0033A0), White (#FFFFFF) and Black (#000000).
What is the main Allstate color?
The lead color of the Allstate palette is Smalt: HEX #0033A0, RGB 0, 51, 160.
How do I use the Allstate colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Allstate's public brand material. For print or legal use, check them against Allstate's own guidelines.