Binance brand colors
Finance · 3 colors · Updated September 2026
Color codes
Goldfinger
Black
White
About the Binance palette
Binance, the world's largest cryptocurrency exchange, is built on a bold gold-yellow (#f0b90b), paired with black (#000000) and white (#ffffff) across its logo and trading platform.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Binance.
- Category
- Financial Technology
Color data from brandcolor.dev
Similar palettes
More from Finance
Frequently asked questions
What are the Binance brand colors?
Binance uses 3 brand colors: Goldfinger (#F0B90B), Black (#000000) and White (#FFFFFF).
What is the main Binance color?
The lead color of the Binance palette is Goldfinger: HEX #F0B90B, RGB 240, 185, 11.
How do I use the Binance colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Binance's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.