Samsung brand colors
Technology · 3 colors · Updated January 2025
Color codes
Deepsea Kraken
Black
White
About the Samsung palette
Samsung's brand colors of blue (#1428A0), black (#000000), and white (#FFFFFF) distinguish the company within the competitive tech industry. These colors, identifiable from the official logo and branding guidelines as outlined on Samsung's own source, symbolize innovation, reliability, and modernity.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Samsung.
- Category
- Technology and Electronics
Color data from brandcolor.dev
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Frequently asked questions
What are the Samsung brand colors?
Samsung uses 3 brand colors: Deepsea Kraken (#1428A0), Black (#000000) and White (#FFFFFF).
What is the main Samsung color?
The lead color of the Samsung palette is Deepsea Kraken: HEX #1428A0, RGB 20, 40, 160.
How do I use the Samsung colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Samsung's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.