ServiceNow brand colors
Technology · 3 colors · Updated September 2026
Color codes
Little Mermaid
Beau Monde
White
About the ServiceNow palette
ServiceNow's current logo uses a two-tone green: a deep, stable dark green (#293e40) paired with a lighter, approachable green (#80b6a1) that highlights the human figure in its mark, set against white (#ffffff). Green sets ServiceNow apart in an enterprise-software category dominated by blues and grays.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with ServiceNow.
- Category
- Enterprise Software
Color data from brandcolor.dev
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Frequently asked questions
What are the ServiceNow brand colors?
ServiceNow uses 3 brand colors: Little Mermaid (#293E40), Beau Monde (#80B6A1) and White (#FFFFFF).
What is the main ServiceNow color?
The lead color of the ServiceNow palette is Little Mermaid: HEX #293E40, RGB 41, 62, 64.
How do I use the ServiceNow colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from ServiceNow's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.