American Express brand colors
Finance · 3 colors · Updated September 2026
Color codes
Matt Blue
White
Black
About the American Express palette
American Express is built on "American Express Blue" (#016fd0), the deep blue behind its famous blue box logo, paired with white (#ffffff) and black (#000000).
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with American Express.
- Category
- Financial Services
Color data from brandcolor.dev
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Frequently asked questions
What are the American Express brand colors?
American Express uses 3 brand colors: Matt Blue (#016FD0), White (#FFFFFF) and Black (#000000).
What is the main American Express color?
The lead color of the American Express palette is Matt Blue: HEX #016FD0, RGB 1, 111, 208.
How do I use the American Express colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from American Express's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.