Threads brand colors
Social media · 2 colors · Updated September 2026
Color codes
Black
White
About the Threads palette
Threads, Meta's text-based conversation app launched by Instagram in 2023, embraces a stark monochrome identity built on black (#000000) and white (#ffffff), with its looping "@" glyph set in high contrast. Meta's brand guidelines direct usage of only the approved black or white versions on solid backgrounds.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Threads.
- Category
- Social Media
Color data from brandcolor.dev
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Frequently asked questions
What are the Threads brand colors?
Threads uses 2 brand colors: Black (#000000) and White (#FFFFFF).
What is the main Threads color?
The lead color of the Threads palette is Black: HEX #000000, RGB 0, 0, 0.
How do I use the Threads colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from Threads's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.