X brand colors
Social media · 2 colors · Updated September 2026
Color codes
Black
White
About the X palette
X, the social network formerly known as Twitter, rebranded in 2023 with a minimalist monochrome identity built on black (#000000) and white (#ffffff), reflected in its stylized "X" logo and used consistently across the platform, app icon, and marketing.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with X.
- Category
- Social Media
Color data from brandcolor.dev
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Frequently asked questions
What are the X brand colors?
X uses 2 brand colors: Black (#000000) and White (#FFFFFF).
What is the main X color?
The lead color of the X palette is Black: HEX #000000, RGB 0, 0, 0.
How do I use the X colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes come from X's published brand guidelines, collected by brandcolor.dev. The link to the guidelines is on this page.