Xiaohongshu brand colors
Social media · 3 colors · Updated August 2026
Color codes
Future Fuchsia
White
Black
About the Xiaohongshu palette
Xiaohongshu, also known internationally as RED or RedNote, centers its identity on a vibrant torch red (#ff2442), paired with white (#ffffff) and black (#000000) for contrast across the app's logo, interface, and marketing.
Brand names, logos and colors belong to their owners. PickXColor is not affiliated with Xiaohongshu.
- Category
- Social Media
Color data from brandcolor.dev
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Frequently asked questions
What are the Xiaohongshu brand colors?
Xiaohongshu uses 3 brand colors: Future Fuchsia (#FF2442), White (#FFFFFF) and Black (#000000).
What is the main Xiaohongshu color?
The lead color of the Xiaohongshu palette is Future Fuchsia: HEX #FF2442, RGB 255, 36, 66.
How do I use the Xiaohongshu colors in CSS or Tailwind?
Choose Export to copy the palette as CSS custom properties, a Tailwind theme with shades, SCSS, Swift, Jetpack Compose or JSON design tokens. Open in editor adds every color to the PickXColor board, where you can check contrast and build shades.
Where do these color codes come from?
The codes were collected by brandcolor.dev from Xiaohongshu's public brand material. For print or legal use, check them against Xiaohongshu's own guidelines.